NO AI WAS USED IN THE CREATION OF THIS
Updated 4/2/2024
Content is the backbone of most websites, both in how search engines traverse and with how users find and engage with your content.
Content should answer users needs, full stop.
Content should be "helpful" in it's development and implementation on a website. If someone is looking for a solution to a problem or research a product, your content should be displayed well, authoritative using first-hand experience, and demonstrate why the user should trust you.
What is the goal of the content? Are you leveraging content marketing on different marketing channels? What value is the content giving the user that is net-new and first hand, helping E-E-A-T signals?
The best content has these sort of questions answered beforehand, so when you go into development you are writing to address your audiences needs; understanding the demographics and psychographics.
The following are some illustrations representing how I approach developing a content strategy, starting with the idea of it (and eventually how to scale and measure):
